Laura Vega editor(Colombia)
The Korean wave is a concept that has become more popular every day.
When we talk about the Korean wave, we have to know a little about the cultural industries in Korea and their history. Mainly, in Korea within the majority of prominent industries such as ship technology and production, we find an industry that has had immense growth for a couple of decades and that is the culture industry. Long ago it could be said that not everyone had extensive knowledge about the various products and services belonging to this industry but recently we have realized that it has become one of the main focuses of audience attention.
In definition, the cultural industries in Korea bring together all kinds of products or services that in a certain way indirectly or directly transmit part of Korean culture, here we talk about television, radio, books, video games, music, art, crafts, etc. Who would have thought that such a technological country with the best companies in the world would stand out so widely in this cultural industry? Well, if we go back a few decades, South Korea started this movement by exporting these products (TV series and music) to other countries in the world.
Now, the reception of these types of products at the beginning was not easy, but thanks to the investment that the government has made in recent years and the constant process of adapting certain products to the eastern market, little by little they were products and consumable services worldwide.
It is incredible to think how South Korea was able to find a middle ground between its culture and what was visually attractive for other countries, and managed to create products and services that today are already known as legitimately Korean (Here we talk about the K- pop, K-drama, K-Beauty, among others). In short, South Korea is a country that surprises like no other!
On the other hand, I think it is not necessary to highlight the great musical progress that this country has had. Today we see world-class groups like BTS, BLACKPINK, NCT, TXT, TWICE, among many more. And is this where we ask ourselves? How did South Korea break language barriers and create a concept so loved and supported by international fans?
To conclude, this success that South Korea has had is due to the great work and effort to understand other markets without neglecting what makes them truly unique. Right now, there is a very clear distinction of Korean cultural products to the point that people seek and have a sense of positivity and power when thinking about it. Here we find a country that, in addition to being one of the few that consumes more than 80% of its cultural services nationwide, is a country that has offered a new concept, has known how to use it, promote it and has taken it to the point to be iconic, innovative and truly unique.
Laura Vega editor(Colombia)