なぜKPOPアイドルを目指すほど人気なのか?

韓国の大衆文化であるKPOPアイドルは、世界的な人気を集めている。その中でも、特に日本では爆発的な人気を誇っている。

人気があるだけでなく、日本から自分もKPOPアイドルになりたいという願望を抱いて、渡韓する学生も少なくない。

日本貿易振興機構(JETRO)によると、2023年4月だけで前年同月比6.9倍の88万8,000人で、日本人だけで見ると57.5倍の12万8,000人と国別で最も多かった。[1] 日本での韓国ブームや韓国での日本ブームにより、日韓の観光客が行き来するようになっている。その時代背景には何があるのか。また、KPOPアイドルを実際に目指そうとしている学生はなぜ目指しているのか、そして、韓国での日本文化の人気はどのようなものなのだろうか。

 

[1] 益森有裕実, (2023.6.1), 20234月の訪韓日本人、訪日韓国人がそれぞれ国別でトップ, 日本貿易振興機構(JETRO) 中国北アジア課, (2023.8.14取得)

20234月の訪韓日本人、訪日韓国人がそれぞれ国別でトップ(韓国、日本) | ビジネス短信ジェトロの海外ニュース - ジェトロ (jetro.go.jp)

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国際交流と日韓交流も、流れる方向が変わり、その流れの中にあるものも変わる。私は20代の頃、茨城県で8年間留学をしたのだが、地元のスーパーでバナナを初めて食べた。当時の韓国では、バナナは裕福な家庭の子供が、遠足の日、担任の先生にこっそり1本プレゼントをするような貴重な果物だったのだ。スーパーでバナナを1房買い、傷がつかないよう慎重に自転車に乗せ、学生寮の部屋で食べた。学生寮の部屋にある古びたテレビから流れてくる洗練された日本の大衆文化は、私が留学する理由を求めるには十分だった。入学許可書と重いかばんを4つ持ち、成田空港から電車と路線バスを乗り継ぎながら、苦労して訪れたことに対するご褒美だった。毎晩、日本のテレビ番組に陶酔し、すぐに人形のように可愛いWinkのファンになった。日本経済はバブル経済の絶頂期で、韓国の大衆文化とテレビ番組は、日本のテレビ番組の歌謡を真似ているレベルであった。

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